09:00 AM, 12 30, 2017

Benefits of Your Own Branded Gift Cards

You may not think of a gift card as something that could be an effective marketing and promotional tool, but if you’ve just seen them from a B2B perspective, it’s time to think again. For many business, especially SME’s, gift cards have become a growing promotional and marketing tool. It’s simple. By giving a branded card that’s open loop – and can be exchanged through a website for redemption with other retailers, you associate your brand with big business companies.


As a business owner, you can use Branded Gift Cards to appeal to your customers and give them a really strong reward – ideal if you sell a service or something that cannot realistically be gifted.


This approach of attracting customer’s attention and inspiring them to purchase your products or services is not going away.


The British Promotional Merchandise Association (BPMA) has conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales.


In addition to brand awareness and better sales, this form of advertising yields a better return on investment.


Consider that in a survey they ran:

  • 66% of participants claimed they could recall the brand on the promotional product received with the past 12 months.
  • The ROI for promotional products delivered a better return than radio and outdoor advertising, and is equal to TV and print.
  • 79% would be likely to do business with the company again.
  • Most participants (87%) kept a promotional item for longer than a year!
  • More than half (56%) said their impression of the company improved after receiving a branded promotional gift.

A gift card sticks in the wallet or purse, so having your brand there is going to reap even better returns on your marketing than other forms such as paid social advertising.


Did you know that adults around the age of 34 years spend a monthly average of 6.5 hours online shopping? That’s a lot of time reaching for their bank card. Design your own Branded Gift Card and you’re on the tip of their tongue for over 24 hours, every month.


We use a platform called Preference, allowing our cards to be loaded with a balance of your choice and can then be spent at various retailers. Once you have sent out a Branded Gift Card, you can also allow customers to reload their card, or add to the balance. The benefits are clear – your Branded Gift Card is becoming more of a gateway to payment and acting as a ‘pool of funds’ – meaning more touchpoints for your brand. They’re like small billboards constantly reminding your customer to visit your store and purchase more products, or reminding them of their great experience.


When you offer loyal customers your Branded Gift Cards you can boost your sales and help the economy! It’s a fact that many customers end up spending more than the card’s value when they get a gift card. That means more money for UK businesses, all whilst the recipient is having a great shopping experience.


Purchasing Braded Gift Cards is really simple through SVM. We’ll help you with guidance on the designs, the delivery and how you can promote and distribute the cards.


Unlike Branded Gift Cards, other marketing strategies have a limited lifespan, which reduces promotion power. Branded Gift Cards highlight your business brand throughout the year and you’ll start to really see the benefits. Why not talk to us about getting your own Branded Gift Cards today? To find out more, click below to fill out our contact forms and we’ll be in touch ASAP.


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