At SVM Global we have the pleasure of working with a variety of retailers across the globe, and a recent look at our sales sheets has shown us that 2016 is fast becoming the Year of Coffee! We tallied up the statistics and purchasing habits and found that Coffee Shop gift cards https://www.svmglobal.com/product/costa have seen a 68.88% increase YOY!
On top of this, Coffee Shop Gift card reload sales have seen an increase of 10.16% from 2015 to 2016 and digital sales have increased by nearly 30% - an incredible period of growth. To put that in context, that is thousands more people choosing to give the gift of coffee, and thousands of people gifted a gift card continuing to top up– making this the gift that keeps on giving.
So why is coffee so popular in 2016, and why are physical gift cards seeing this huge growth?
Brian Dunne, MD of SVM Global previously worked with Whitbread working on their loyalty programme and has seen first hand the growth in this area. He says of the increase:
“Coffee house gift cards are always incredibly popular in any format, and the growth this year I believe has a lot to do with the weather, the increased awareness of gift cards and the interest in rewards. Many studies are showing that the physical act of giving is incredibly important, especially with the rise of millennials in the workplace. It is incredibly interesting that many people are choosing to reload and top up their coffee house gift cards also. Not only is this great for the coffee shop retailers, this is also great for the business or person gifting the card as it means the memory of the reward or treat continues on and on!”
This tallies with research from analysts Mintel who reported in March that the coffee market had experienced an estimated six percent boom in 2015 to a value of £2.968 bn with sales expected to £3.747bn in 2020.
So why buy a coffee gift card? Simply, it allows you to meet up with your employees ‘off the clock’. Grab a seat, discuss what’s happening, and start engaging on a personal level.
If you’re interested in joining the trend, why not purchase a coffee shop gift card today? You can order multiple cards for multiple people all at once. We can even deliver to different addresses, and send different values to different people. Not a coffee fan? Check out our blog ‘Ode To The Teabreak!’
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