A study of UK stakeholders run by Motivate Europe has shown that whilst U.K. companies employ the full range of award types - merchandise, open and closed loop cards, gift vouchers, and digital media, it is plastic Gift cards that are the most frequently used with 42% of respondents are using plastic gift cards.
Gift cards in all their forms are the strongest incentive, with 32% using paper and 57% using an open or closed loop pre-paid reward card.
Compared to downloads, music, and books at 38% and merchandise at 32%, it is clear that Gift cards are being seen as the ‘gift of choice’ by employers. In fact, open and closed loop prepaid cards are ‘one to watch’ - a huge 49% of businesses forecast an increase in using debit or prepaid gift cards in the coming year’s employee engagement and reward strategy!
SVM Global are the leading suppliers of Gift Cards for the B2B market, offering Gift cards and eCodes for over 500 brands worldwide.
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