09:00 AM, 01 04, 2018

Your Sales Secret for 2018: The Coffee Gift Card!


If you’re selling business to business then it’s all about relationships, and what better way is there than to start a relationship with a coffee.

There is absolutely no doubt that using gift cards (for recognition, as a reward or as an incentive) will leave a lasting effect on the receiver. Can you imagine how you would feel about a business that sent you a coffee ‘on them?’ You would certainly remember their brand name. It’s also a great idea for reaching new customers and retaining your loyal customers.

Coffee is the most popular drink worldwide with around two billion cups consumed every day. In the UK we drink approximately 55 million cups of coffee per day! It seems if you want to find a decision maker, they are probably already holding a cup! Reports have also shown that Starbucks expects each store to drive around 750 customers each day in 2020! That’s quite a figure.

A Coffee Gift Card is a great sales secret for your sales teams. Get them to send the cards out and arrange meetings at local venues.


If you sell directly to consumers, you can still use Coffee Gift Cards to maximise your own sales! A 2008 survey found that it costs 500% more to acquire new customers than it does to keep current ones, so it’s key to offer competitions promotions and deals that continue to inspire and rewards. The cost of bringing a new customer up to the same level of profitability as an old one is up to 16x more and a huge 82% of companies agree that retention is cheaper to execute than acquisition! If you have customers– keep them!

A Coffee Gift Card can be given as part of your campaign as a reward. Perhaps you’ll decide to do some market research, acquire some email subscribers or wish to encourage sales over a certain threshold. A Coffee Gift Card makes a small value reward (£2-3 is sufficient for a luxury cup of coffee or a cake) seem more impactful. Meaning you can spend your budget on the promotion advertising and getting it in front of people.

We’d love to help you choose the Coffee Gift Card that’s right for you! Why not call us today, or take a look for yourself on our website.

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