Oct 24, 2016
The ASSOCHAM Social Development Foundation conducted an online survey to gauge 1,000 full-time office workers' opinions and about 500 human resource professionals on Diwali festival bonuses given by companies and their desired gifts between October 1 - 15 in cities including Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, and Mumbai.
The study revealed that a huge 45% of workers wanted gift cards or cash, 35% wanted gadgets or electronics, and just 15% would prefer an edible gift.
Interestingly, half of the HR professionals surveyed said that cash had the lowest long term impact on employee performance or satisfaction, and that they would be looking to purchase something more tangible.
The story was originally published in Times of India.
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