Aug 20, 2015

SVM celebrate fresh new image and fully embrace global identity

SVM is delighted to announce a complete rebranding of corporate image. Whilst nurturing fond memories of SVM Europe, we invite you to look toward a promising future and join us as we heartily celebrate the new name change to SVM Global.

Matthew Webster, Account Director, explains, “The name change is a natural progression, which reinforces an existing identity, as SVM already serve the global market. Having witnessed sustained growth over the years, I believe that our clients can benefit from a unique, tailored portfolio, which accommodates choice and flexibility.”

Calum Heaton, International Partnership Manager, articulates, “Many of our retail partners who have been part of the SVM portfolio for many years have joined us in our journey of growth. Now with SVM supplying product across the world, we aim to open up, strengthen and expand existing sales avenues, which we may only have delved into on a UK and European basis. A crucial element of our expansion is to assess every available opportunity in whatever country or continent it may be, always to benefit our retail partners as much as possible.”

SVM celebrate fresh new image

Rebranding to reflect SVM’s new identity is currently a key priority and over the coming months you may receive novel letter headed templates, emails and stationary items. In fact, our logo has even been modified to highlight the main value of each department, which is reflected through colour theory. We are very excited about conveying these updates to all our partners.

Angela Webster, Marketing and Strategic Projects Director, keenly elaborates, “The rebranding process aims to give SVM a crisp, professional and friendly image. Despite our growth, you will still receive helpful advice on an individual basis and our corporate values remain close to heart. To ensure we are adapting to meet the unique requirements of an expanding audience, SVM is also recruiting new talent.”

It’s extremely rewarding to welcome and encourage culture to the range of products, ensuring that an overt message is conveyed. SVM would like to affirm to all our partners that we are here to offer solutions, regardless of location or audience demographic.

Brian Dunne, Managing Director of SVM Global, expresses a final sentiment, “Refreshing the image is about moving forward, not remaining static. We are keen to evolve to provide the best service possible. SVM Global is symbolic of increased freedom. While avoiding product isolation, product choice is consistently encouraged. It is an honour to witness such a beautiful journey, as we evolve alongside the company, enhancing knowledge and experience, whilst sustaining a sense of raw passion.”


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