Jun 14, 2016

Tesco B2B Programme ‘Beating All Expectations’ In Partnership With SVM Global

SVM Global, the leading gift card provider for over 500 brands globally has recognised Tesco’s B2B Gifting programme as one of the top sellers of the year to date. We work as the exclusive partner to Tesco, ensuring they fulfil and maintain their B2B penetration with a range of cards, codes – including redenominated and reloadable.

Sales of Tesco Gift Cards and Codes have increased month on month since the start of the year, and there was a significant uptake when HRH The Queen was seen being gifted a £50 Tesco Gift Card in the National press.

The partnership with Tesco B2B has been a key focus for us, we have been undertaking ‘significant work’ to ensure that orders of Tesco Gift Cards are received quicker, fulfilled efficiently and that the website is incredibly easy to monitor and report from.

Tesco is at present the only supermarket to offer digital gift cards in the B2B sector, a development that we continue to work on. The move towards digital redemption is predicted to further increase Tesco’s impact in the areas of voluntary benefits, spot rewards, as well as channels such as welfare crisis loans, the charity gifts sector and insurance replacement.

Karl Vogeler, Head of Tesco for Business said of the relationship:

“SVM Global have been incredibly supportive of our ambition to become a true leader in the B2B Gifting Sector, especially with our move towards digital redemption. At Tesco we’re very focused on the customer, moving away from looking at digital gift card purchases as simply B2C or B2B, but instead providing a really simple way to access digital gift cards, whatever they will be used for.”

Joanne Peake, Partnership Director at SVM Global said of the growth:

“It is a continuous pleasure for us to support Tesco in becoming strong leaders within the digital gift card market, helping to provide an exceptional customer experience whilst delivering an effective innovative solution.

There is a highly focused team behind this ongoing project to ensure, as a successful key partner, Tesco for Business sees the growth we envisage and are continually working towards.”


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